Sales and Marketing Director

Job brief

Maximize business growth and profitability by leveraging our Sales and Marketing Director's proven expertise in driving customer acquisition, nurturing customer relationships, and fostering brand loyalty. With a keen understanding of market trends, a data-driven approach, and innovative strategies, our Sales and Marketing Director will be the catalyst that propels your company to new heights and outpaces the competition

Responsibilities

• Developing and implementing sales and marketing strategies to achieve the company's goals and objectives.
• Analyzing market trends, identifying opportunities, and creating a plan of action to reach potential customers.
• Building and managing a high-performing sales team, including hiring, training, coaching, and motivating sales staff to achieve sales targets.
• Conduct market research to identify potential customers, analyze customer needs and preferences, and monitor competitor activity. This information is used to develop effective sales and marketing strategies.
• Responsible for managing the sales and marketing budgets, ensuring that resources are allocated effectively to achieve maximum return on investment.
• Building and maintaining positive relationships with customers, understanding their needs, addressing their concerns, and providing high-quality customer service.
• Reporting and analyzing the results to identify trends, opportunities, and areas for improvement.

• Grew up a product startup 5-10x
• Leading growth function, preferably in a 20-200 people start-up company
• Organized short-cycled (quick) testing of marketing channels/strategies in the past which resulted in finding the best performing channel
• Previous experience in leading people through setting measurable goals, clear expectations, and providing context for team members to make independent decisions
• Crystal clear communication
• Previous experience in leading direct team leads and team members as well as functional teams

• Experience setting up and working with several analytics frameworks (i.e. Mixpanel, Kissmetrics, GA, product survey tools etc)
• Able to dig data with SQL queries
• Own network in growth / marketing industry
• Previous experience working in tech, cybertech, deeptech, affiliate, web automation and similar